SEARCH ENGINE OPTIMIZATION
Here in the Berkshires our economy weighs heavily on the tourism industry. Personal experience and word of mouth are most important, but besides that, how else do visitors find out where to stay and what to do?
The answer is Google, or Yahoo! or MSN. And if you aren't on the first few pages of search results your business doesn't exist in the minds of tourists using these tools to plan their itinerary.
Unlike paid advertising (Google AdWords etc.) search engine optimization literally optimizes the text on your website so that it will show up in the top results for given search terms (e.g. “bed and breakfast, the berkshires”) without the need for paid advertising (pay-per-click campaigns). Obviously, SEO is a far cheaper way to market online and it is not only cost-effective, but perhaps the most important thing you can do to expose your business on the web.
Berkshire Strategic is a leading provided of search engine optimization services throughout Western Massachusetts and Upstate New York. We stand ready to optimize new and existing sites and pages for flat fees starting at $250. Our SEO practices are ethical and adhere to a variety of specific guidelines including Google's Webmaster Guidelines. To discuss whether your website and business could benefit from an SEO overhaul, contact us today.